Pune – ‘IVF ad for male child’ illegal under PCPNDT Act


‘IVF ad for male child’
Indira IVF centre in Viman Nagar has claimed the advert was not intentional (PICS: DHANANJAY HELWADE)
Activist serves legal notice to civil surgeon, PMC alleging fertility clinic promises baby ‘Krishna’ for all.

A private fertility clinic has been caught on the wrong side of law after its bid for publicity was alleged to be a promotion to beget a male child. An activist has sent a legal notice to the district civil surgeon of Ahmednagar as well as the Pune Municipal Corporation (PMC), urging them to take action against Indira IVF centre at Viman Nagar for putting gender specific words in an advertisement for their camp in Ahmednagar.

Ganesh Borhade, who sent the notice three to four days ago, informed Mirror, “The advertisement says ‘Nisantaata Bharat Chhodo’ (Childlessness Leave India). It’s a campaign for every house to have Lord Krishna playing in the yard. Here, they could have used a gender neutral word. However, these words point at a male child. This is in contravention of the Pre-Conception and Pre-Natal Diagnostic Techniques (PCPNDT) Act.” For a case that falls under this Act, one can only approach the appropriate authority — a legal designation under the PCPNDT Act — in this case, the district civil surgeon to take suitable action. The reason Borhade sent a notice to PMC as well was because the IVF centre was under the civic body’s jurisdiction.

The advertisement had appeared in a prominent local daily in Ahmednagar on May 20. Subsequently, Borhade had sent a text message to the contact number provided. In reply, he was asked to visit Hotel Farhat on May 23 (last Saturday), where an appointment had been fixed for him in the morning. He, of course, didn’t pursue the appointment anymore.

Pointing to a general trend followed by clinics offering sex determination services, Borhade said, “They don’t inform you directly whether it’s a girl or a boy. They generally have male and female deities on either side of the wall. If it’s a girl child, they look upon the wall with the female god and pray and, in case of a male child, they pray to the male god. Such sign language is also prohibited by the PCPNDT Act.”

He has alleged that the IVF centre is covertly suggesting that it will help people to conceive a male child. “Why use the word Lord Krishna? Why not any other female goddess or, for that matter, just the word child?

This is leading people to believe that the clinic specialises in male children,” he stressed, adding that the authorities should have acted on their own accord, rather than wait for a legal notice.

When Mirror contacted the Ahmednagar civil surgeon, Dr S M Sonawane, he said, “I will immediately call for a copy of the newspaper and accordingly ask the state appropriate authority to take action. We will also give suitable replies to the legal notice.” On the other hand, PMC’s appropriate authority, Dr Vaishali Jadhav, informed, “We have sought an opinion from experts on this and will take action accordingly.”

However, Indira IVF centre insisted that the advert was a clear case of oversight, stressing that nothing was intentional. “We have strict norms when it comes to the PCPNDT Act. We support the Beti Bachao Andolan. Everywhere in the centre, and even on our letterhead, we have written that we do not practise prenatal sex determination here. We are originally based in Udaipur, so we think in Hindi. We did not think it would mean something like this when we wrote the ad. It was not our intention either,” said Nitiz Murdia, the clinic’s marketing head.

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